Bon Matsuri
Bon Matsuri
UX/UI Design
Mar — May 2025
Du Tran
Brand overview
Bon Matsuri is a Melbourne-based event and entertainment brand creating immersive Japanese cultural experiences across Australia. From live performances and festivals to exhibitions, it brings traditional and contemporary Japan closer to local audiences.
The website was designed as a digital stage for Bon Matsuri — balancing bold event imagery with clear storytelling and effortless discovery. The experience feels energetic and expressive while keeping events, projects and cultural programs easy to explore.
- UX research and strategy
- UI design and visual direction
- Responsive website design
Bringing Japanese culture to life through a bold,
immersive digital experience.
01. Discovery & Strategy
We mapped audiences, content and event journeys to create a clear structure for discovering Bon Matsuri, its cultural projects and upcoming experiences.02. Experience Design
A flexible UX system was built around visual storytelling, allowing performances, festivals and exhibitions to feel immersive without sacrificing clarity or usability.03. Visual Direction
Japanese-inspired restraint meets the energy of live entertainment through bold typography, expressive imagery and purposeful motion.
